Objective: Elevating the design of several BC Ferries corporate documents and materials with a more current look and feel.
The challenge was creating a design system that looked clean and visually pleasing, but still adhered to the existing (and dated) brand guidelines.
We were able to use the brand font and colours in a more refined way, and embraced the under-utilized photography, giving the corporate brand a much needed makeover.
Agency: Camp Pacific
Executive Creative Director: Josh Fehr