Propeller Oysters

Propeller Oysters

Restaurant Brand

Propeller Oysters is a fictional oyster bar brand completed under the mentorship of Jeff Harrison (Founder, Creative Director – 123w). I was pushed to design an identity that would stand apart from the many generic fine-casual restaurants in Vancouver. This restaurant had to have character, and soul.

The aim was to target an audience of men who didn’t have a place to relax and feel comfortable at. They could watch the game, socialize, and just eat great food. The main problem was to figure out how to make this a world class brand and attract people who were tired of lacklustre restaurant experiences.

Sketches
Propeller Oysters Logo
Propeller Oysters Business Cards
Propeller Oysters Menu
Propeller Oysters Stationery
Propeller Oysters Exterior

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