BC Ferries Corporate Design

Client: BC Ferries
Website: bcferries.com
Date: 2017 – 2018
Services: Design

Objective: Elevating the design of several BC Ferries corporate documents and materials with a more current look and feel.

The challenge was creating a design system that looked clean and visually pleasing, but still adhered to the existing (and dated) brand guidelines.

We were able to use the brand font and colours in a more refined way, and embraced the under-utilized photography, giving the corporate brand a much needed makeover.

BC Ferries Business Plan
Business Plan interior spreads
Presentation Slides

Agency: Camp Pacific
Executive Creative Director: Josh Fehr