To appeal to an extended audience, Theatre Calgary looked to refresh its advertising look and feel for their 51st season. We took a different approach from their past campaigns which featured stills from their productions. Instead, we enlisted illustrator Andrea Ucini to create editorial-style illustrations depicting the core concepts of the plays and musicals.
Agency: Camp Pacific
Executive Creative Director: Josh Fehr
Associate Creative Director: Todd Takahashi
Illustrator: Andrea Ucini